PINK X COQUETTE- Campaign

PINK X COQUETTE is a conceptual digital fashion campaign that explores femininity as both playful and powerful through graphic design, motion, and visual storytelling. Inspired by coquette aesthetics, internet meme culture, and fashion branding, the project combines surreal imagery, typography, digital collage, animation, apparel design, and promotional print media into one cohesive visual identity. The campaign follows a hyperfeminine creative direction centered around confidence, softness, transformation, and self-expression while experimenting with fashion inspired compositions and cinematic storytelling techniques. Through motion graphics, branded visuals, direct mail concepts, and apparel mockups, the project reimagines femininity as a form of strength rather than fragility.

PINK X COQUETTE

Feminine Power Through Digital Fashion Storytelling

PINK X COQUETTE is a conceptual digital campaign inspired by hyperfeminine fashion aesthetics, internet meme culture, and surreal visual storytelling. Combining motion, graphic design, and promotional branding, the project explores femininity as both playful and powerful through a coquette inspired lens.

Meme Graphics

This series of meme-inspired graphics was designed to blend humor, fashion aesthetics, and digital collage techniques into shareable promotional visuals. Inspired by modern internet culture and coquette-inspired branding, the compositions use typography, surreal imagery, and pink tones to create playful yet visually cohesive campaign pieces. To the left, both images are catered to Facebook and X and to your right this beautiful painting of the Mona Lisa created by Leonardo da Vinci is catered to Instagram.

Tool: Photoshop

Motion Graphic/GIF

This animated sequence follows a mannequin brought to life by an angelic figure before being discovered by a customer. The animation explores themes of femininity, transformation, and identity through surreal storytelling and fashion inspired visuals. The final reveal positions Victoria’s Secret PINK as a symbolic source of confidence, self-expression, and feminine power.

Tool: Photoshop

Direct Mailer

This direct mailer was designed as part of the fictional PINK X COQUETTE campaign, combining editorial-inspired layouts, promotional typography, and feminine visual branding. The goal was to create a print piece that felt both nostalgic and fashion-forward while maintaining consistency across the campaign identity.

Apparel Design

The apparel concept explores the contrast between softness and strength through feminine inspired typography and a coquette ribbon inspired illustration. The design reflects the campaign’s central message that femininity and power can coexist rather than oppose one another.

Note: In my design course, I was unaware that we would also have to cater to men and instead of back tracking from my choice of PINK, I embraced and created the Hard and Soft T-shirt design that PINK is Power!

Tools: Illustrator & Raw Pixel

PINK is Power

The final promotional video expands the campaign into motion by showcasing matching apparel concepts designed for both masculine and feminine presentation. The project emphasizes the idea that femininity is not weakness, but a form of confidence, identity, and self-expression.

Tools: Photoshop, Illustrator, and Adobe Express

You may also like